Okay-pop followers are loving the brand new boy group PLAVE, and their success comes with a shocking twist…

PLAVE is completely digital.

That is proper, Okay-pop’s hottest new group is an animated boy band consisting of 5 members: Yejun, Noah, Bamby, Eunho and Hamin.

They made their official debut on March 12, 2023, with their single album Asterum, which now has over 10 million streams on Spotify.

Their second EP, Asterum: The Form of Issues to Come, reached a million streams in lower than 13 hours and broke data on the South Korean streaming service Melon.

READ MORE: You Will not Imagine What This Okay-Pop Fan Traded a Live performance Ticket For

Their efforts even bought them nominated for Rookie of the 12 months on the Melon Music Awards in South Korea.

Many Okay-pop followers have expressed disbelief over the digital group’s meteoric rise.

“G–damn koreans are literally IN LOVE with plave what the hell that is loopy. good for them, good for them i really like that bambi man,” one fan tweeted.

The publish included a screenshot of the Melon music chart exhibiting PLAVE occupying practically the complete high ten over different well-liked new teams like RIIZE and ILLIT.

“The music goes so exhausting & they’re humorous af,” one fan tweeted.

“Plave has such good music and a really devoted fandom,” one other fan tweeted.

One fan made a publish within the Reddit discussion board Okay-pop Ideas to elucidate why they consider PLAVE have gotten so profitable as a digital boy group.

“Numerous kpop followers do not actually perceive why they’re doing so effectively, particularly since they’re digital, nonetheless there’s 3 causes as to why they’re doing so effectively, and why they are going to proceed to succeed,” the fan wrote.

The primary purpose was their distinctive musical sound.

They mentioned that PLAVE’s music is “relaxed” and “refreshing” compared to the notorious “noise music” of some newer Okay-pop teams.

Plus, regardless of being digital personas, the fan famous that the members produce and write their very own music offscreen, which provides them authenticity.

The fan additionally attributed the group’s success to their capability to attraction to a wide range of audiences.

“Clearly, Plave is digital. However with the rise of Vtubers, particularly publish COVID, they’re in a position to deliver collectively not solely kpop followers, however followers of anime and Vtubers as effectively. We have all know[n] the cliques of anime followers, kpop followers, and so forth, however Plave are in a position to deliver these teams collectively, thus naturally rising the dimensions of [their] fanbase,” they wrote.

Forbes even famous, “Whereas followers don’t know the general public identities behind the avatars of Yejun, Noah, Bamby, Eunho and Hamin, what followers have been in a position to join with isn’t just every of their musical skills however their personalities—a important distinction that’s making PLAVE such a standout success.”

PLAVE does every part a real-life music group can do, reminiscent of sold-out stay performances, twice-weekly livestreams on their YouTube channel to work together with followers, unique merchandise and extra.