Woman group Primrose have had an attention-grabbing historical past, transferring from duo to quartet and switching genres every time they’ve made a return. Final yr’s Steal Coronary heart was their most promising enterprise but and new title observe Cinema continues that profitable streak regardless of an ultra-cheerful aura that might rub some listeners the improper manner.

There are lots of elements I like about Cinema. The total-throated singing that characterizes each the verses and refrain recollects earlier generations of Okay-pop and the instrumental has a chugging depth that feels optimistic and enjoyable. Issues swap up properly for the post-chorus as punchy synth provides the observe surprising verve. I might do with out the hyper-cheerful chanting, however even this feels refreshing in a lady group panorama that’s at present muted and manner too cool for varsity. As tacky and Disney-fied as Cinema feels, it’s finally the energy of its melodies, efficiency and vitality that win the day.

Grade: B