All through their profession, HITGS’s music has usually hinged upon intentionally tacky and chintzy sounds. Their early work felt as if it was composed for a child’s present, however final yr’s Completely happy teased a extra mature (and satisfying) transformation. New single Cherry Blossom continues that transformation, however in a disappointingly drowsy approach.

These smooth songs about cherry blossoms are usually a convention throughout Okay-pop’s spring, and one of the best of them discover a option to bolster their subdued nature with a set of dynamic melodies. This Cherry Blossom is middle-of-the-pack all the way in which. It’ll offend nobody. It’ll thrill nobody. It serves its goal as nice temper music. Whether or not you’re in want of nice temper music or not will outline your relationship with the observe. It’s fairly purposeful on this approach and it’s tough to write down a lot about purposeful music.

Grade: C-