Courageous Leisure’s in-house teams proceed to baffle me. Courageous Brothers is without doubt one of the finest producers within the enterprise, able to churning out epic dancefloor fillers and supercharged pop classics. But, he not often offers his strongest materials to his personal teams and promotion continues to be a wrestle.

I doubt many individuals even notice rookie group Sweet Store are having a comeback. It was solely introduced days in the past with little fanfare, and now Don’t Cry has emerged like a stealth rocket. I had (and nonetheless have) excessive hopes for this group as a result of when Courageous Brothers brings his “A” sport to feminine idol tracks he’s virtually unstoppable. Nonetheless, their languid debut left me underwhelmed and Don’t Cry roughly continues that sample.

With summer time upon us, it’s the proper time for Sweet Store to throw down the gauntlet and stake their declare as queens of the season. As an alternative, Don’t Cry delivers a laidback, vibey method to Ok-pop. We’ve heard so many “vibes” these previous few years and only a few of them minimize by the noise to change into memorable standouts. Don’t Cry has a stronger pulse than the group’s debut, however is undercut by languid melodies and a irritating hesitance to lift its voice and seize consideration. I suppose that is the track you’d play at a nighttime seaside barbecue as temper music, however even then its hushed method would seemingly lose to any and all distractions. A nice outro brings a little bit of oomph to the association, however at this level it’s too little, too late.

Grade: C