The a lot revered Chicago emcee, Frequent, recognized for his aware method to intricate rap lyricism, lately joined forces with New York manufacturing royalty, Pete Rock.

Collectively, the 2 are again after a interval of anticipation to carry forth their newest single, ‘Clever Up’. The duo additionally made certain they carry again increase bap with this one, alongside gorgeous visuals as a part of the official music video.

Following a gradual increase bap kick sample adopted by punchy (but squashed) snares and riddled with screechy, dusty samples, the monitor is a sonic journey into the streets. With Frequent taking a story method to storytelling paying homage to the 90s hip hop, the video follows the duo by way of metropolis streets and captures a shifting portrait of on a regular basis characters and their lives.

Going forwards and backwards between monochrome and shade, the video (directed by Marleaux Desiré) metaphorically superimposes the outdated with the brand new, as a homage to the resurrection of boom-bap type in recent times. In keeping with the video description itself, the concept is to showcase “the previous, current, and future occurring suddenly”. In that sense, the a lot spoken about Golden Age of Hip Hop is an idea flipped on its head, showcasing the evergreen nature of hip hop artistry.

Talking in regards to the monitor himself, Frequent says, “(‘Clever Up‘) feels just like the spirit of the place we come from, the increase bap, the basement, but it surely additionally feels ahead and new. We wished this to be the primary joint as a result of this file captures a brand new sound and is a brand new gentle however speaks on to our hip-hop household”. Now, in the event you targeted on something in that sentence, please let or not it’s the phrase “the primary joint” — for it alludes to a bigger mission underneath the works by the duo. In truth, the outro of the video additionally teases the The Auditorium Vol. 1, additional suggesting the way it may very well be a couple of album!

You possibly can stream the monitor right here, or beneath: