BoA is embarking on a brand new journey along with her newly established company BApal Leisure!

On March 3, BoA posted on social media, tagging the official account of BApal Leisure, to announce that she launched her personal one-person company. Beforehand, she had ended her 25-year partnership with SM Leisure on the finish of final yr.

The title BApal combines “BoA” and “pal,” symbolizing an organization created collectively by BoA and her buddies—that’s, BoA and her followers. It displays the aim of constructing a construction the place artists and followers can join extra carefully.

BApal mentioned, “We respect BoA’s deep musical imaginative and prescient, and we plan to create an atmosphere the place she will be able to pursue her objectives in a versatile and pure manner.”

The corporate added, “The dear reminiscences and beneficial experiences she has gained over a protracted profession are crucial property that formed the robust artist BoA is at present. Primarily based on these experiences, she goals to additional strengthen her musical basis.”

The company additional shared new profile photographs of BoA.

BoA debuted at age 13 underneath SM Leisure in 2000 and has been cherished for quite a few hit songs, together with “My Title” and “No. 1.” She rose to the highest in Japan, incomes the title of “Star of Asia.”

Wishing BoA all the most effective on her new starting!

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