Watch: HYBE’s New Label ABD Reveals First Glimpse Of Upcoming Lady Group Members
HYBE’s new label ABD has unveiled the primary glimpse of its upcoming woman group!
On Might 26, the newly launched HYBE label opened its official web site and social media channels, releasing six quick movies that introduce ABD’s inventive id. The movies additionally supplied a primary have a look at some members of the label’s upcoming woman group, which is about to debut later this yr.
— ABD (@ABD_abolddream) Might 26, 2026
— ABD (@ABD_abolddream) Might 26, 2026
— ABD (@ABD_abolddream) Might 26, 2026
The quick movies spotlight ABD’s motto, “the pure pleasure of music,” via playful and trendy visuals. Within the movies, three ladies carrying footwear marked with the letters “A,” “B,” and “D” dance freely and energetically, whereas the “ABD” brand seems like footprints with each step, sparking curiosity concerning the new group.
— ABD (@ABD_abolddream) Might 26, 2026
— ABD (@ABD_abolddream) Might 26, 2026
— ABD (@ABD_abolddream) Might 26, 2026
ABD’s official web site additional displays the label’s inventive philosophy of “imagining D as a substitute of C after A and B,” emphasizing a free-spirited and unconventional strategy. That includes animated illustrated cursors, brightly coloured interactive backgrounds, and mini-games corresponding to balloon-popping actions, the location delivers an immersive expertise for guests.
You may take a look at the label’s official web site right here and social media channels right here!
Established earlier this month as a part of HYBE’s multi-label technique, ABD is a specialised label centered on producing and growing woman teams. The label’s title comes from its slogan, “A Daring Dream.”
ABD’s first woman group can be produced by Han Sung Soo, who is understood for producing teams like SEVENTEEN, After Faculty, IZ*ONE, and TWS.
Keep tuned for extra details about ABD’s new woman group!
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