EMOTI:M are a brand new boy group from DNA Leisure, the company that used to handle the prolific (but eternally nugu) GreatGuys. Whereas it’s too early to inform if EMOTI:M will launch as a lot materials as their predecessors, they’ve definitely bought the “nugu” half mastered with debut single Spark.

I’m at all times comfortable to see boy teams sort out an enormous, vivid pop sound, however usually these less-than-trendy ideas fall to acts with out the sources to completely capitalize on them. Spark is — sadly — a large number. It kicks off promisingly with bounding percussion and fizzy synth, however the vocal mixing/association/efficiency is tough all through. It offers off an especially amateurish vibe, excited however unequipped for the job. With that stated, we’ve seen tough debuts earlier than which have fully rotated as soon as a bunch finds the precise producers to shine their sound. I wager somebody like Sweetune might do one thing enjoyable with these guys.

Grade: C-