Kiss Of Life have been teasing a comeback for a while now, little question hoping to recapture the thrill of their early work earlier than a big chunk of the Ok-pop fandom turned on them. With new single Who Is She, they’re sensible to return to a number of the 2000s sounds that first introduced them to prominence.

This might simply be a 2020s-updated Pussycat Dolls tune and that’s an enormous praise coming from me. Who Is She is just not almost as catchy as a tune like this must be, however I take pleasure in its strutting beat and concentrate on vocal melody throughout many parts of the monitor. There’s a enjoyable, unfastened power to the efficiency that matches the group properly and must be their focus going ahead.

With that mentioned, Who Is She‘s refrain feels unnecessarily underwhelming. The blasé nature of this centerpiece finally locations the monitor nearer to Tate McRae than Pussycat Dolls and makes it come throughout as nostalgia-bait reasonably than a correct reinvention of older sounds. I hear this quite a bit from trendy pop music producers who haven’t but realized that an important melody is probably the most timeless ingredient you possibly can add to a tune. Who Is She succeeds despite this as a result of its references are so nice, however the tune may have damaged previous pastiche to turn into one thing even larger.

Grade: B-