It’s a longstanding custom for YG Leisure to launch follow-up music movies from its artists’ albums. This strategy has pale a bit in recent times, however the company appears decided to solidify rookies BABYMONSTER inside their profitable lineage. A part of me needs they might have terrorized us with an mv for the ghastly Woke Up In Tokyo, however the powers-that-be have taken a wiser strategy by selling the comfortable, emotive EDM of Love In My Coronary heart.

My favourite BABYMONSTER track by far is Endlessly, and that’s principally as a result of I miss the early-2010’s period or hyper-energetic dance music. Love In My Coronary heart units its sights on this soundscape and does a strong job delivering on expectations. However whereas Endlessly had a pleasant anthemic sheen, Coronary heart feels extra generic and restrained. It’s nearly as if YG fed “EDM banger” into AI to ship probably the most predictable model of the style. “Predictable EDM” continues to be a ton of enjoyable, however for a rookie group nonetheless establishing themselves I might have beloved to listen to extra musical persona emanating from the observe.

In reality, I actually can’t level to at least one factor that feels distinct about Love In My Coronary heart. The track performs issues straight down the center, from its alternative of synth textures to the surging construction and inevitable payoff as we attain the climax. On the plus facet, it’s good to listen to the women belt out the melodies and the second verse rap is skillfully integrated into the observe’s present power. This is sufficient to make Love In My Coronary heart good playlist materials, but it surely might have been rather more.

Grade: B