Lady group VVS terrorized us with their stale Tea a number of weeks in the past and now they’re again with one other gimmicky monitor. Purrfect strains to be camp (sorry, no person can unfurl a campier purr higher than Eartha Kitt) however as standard this model of humor is at odds with Ok-pop’s highly-polished, systematic model. Attempting to be humorous/intelligent hardly ever works throughout the business’s constraints, and Purrfect is a doubtful instance.

Truthfully, this might have been amusing in different fingers. The phrase “purrfect” is sort of humorous in principle, however the track itself is simply too joyless to work. Fairly than go full ham, we’re greeted by ugly pots-and-pans manufacturing and baseless boasts. The lyrics are all telling as an alternative of exhibiting and by no means remotely intelligent. The rapid-fire rap that makes up the verses is spectacular, however not significantly satisfying throughout the context of this track.

It appears that there’s an rising Ok-pop pattern that’s making an attempt to borrow from components of hyperpop, and simply as I did when reviewing Katseye’s Gnarly I completely beg, implore, beseech the business to look elsewhere for inspiration. I simply don’t assume this style — no less than the way it’s being delivered on these tracks — works nicely for Ok-pop. Producers are solely taking essentially the most obnoxious components whereas ignoring the beating coronary heart beneath the soundscape. However figuring out how the business latches onto a sound with an iron grip, I concern we’re in for a protracted string of those novelty tracks fueled by unconvincing bravado.

Grade: D-