Kim Jaejoong’s iNKODE Leisure plans to debut two new boy teams this 12 months, which is a really formidable concept for an company nonetheless discovering its footing. First up is KEYVITUP (learn that out loud and roll your eyes), who make their official debut subsequent month. At this time, they’ve dropped pre-release Finest One, whose title is unquestionably an outline the group hopes followers will use to explain them.

Judging from the group bulletins, KEYVITUP is ready to be the company’s extra “hip-hop” act. Realizing what Okay-pop normally means by that, I anticipated a dire shout-a-thon with some terrible entice beats within the background. Finest One isn’t that, thank goodness. As a substitute, it’s a slinky R&B quantity with only a little bit of chanting for good measure. The tune has its moments. The sung verse is sweet, hinting at some incredible vocal tones, however the tune quickly segues right into a lazy hook with no actual melodic pull. After which, simply after two minutes, Finest One ends. I’m unsure if that is meant to be an intro monitor or if the video doesn’t embody the total tune, however because it stands this isn’t developed or lengthy sufficient to be something greater than a whiff of pre-debut bluster. I’m confused, and never in a compelling manner.

Grade: C