That is at all times one of many countdowns I really feel least assured about as a result of I are inclined to hearken to Ok-pop extra typically than I watch it. It’s additionally a really subjective class, as my visible/storytelling/conceptual preferences might not match others’. The reality is, Ok-pop has grow to be so adept at crafting improbable music movies that I may have included so many others on this record. Listed here are ten that particularly caught my consideration this yr.
Honorable Mentions:
ATEEZ – Ice On My Enamel
Jin – Operating Wild
Kiss Of Life – Midas Contact
RIIZE – Increase Increase Bass
TXT – Deja Vu
WHIB – Rush Of Pleasure
Cinematic music movies will at all times have an edge, and Love Wins All feels just like the quick model of a sweeping movement image masterpiece.
Pet love in a faculty setting will at all times be endearing and it compliments The Wind’s contemporary, youthful idea so effectively. This felt like watching a candy coming-of-age drama.
Whereas I didn’t hearken to RM’s music a lot this yr, I discovered the video for Misplaced! to be fairly evocative and surreal. That’s a mixture that works effectively for this type of monitor.
I doubt anybody else could have this on their record. It’s not even a correct music video! Nevertheless, generally “easy is greatest” and xikers’ efficiency coupled with the cool/creepy CGI results actually captured my consideration this yr.
I didn’t a lot look after this tune, however the video is big-budget celebrity at its greatest. Lisa instructions consideration all through, assisted by large set items and funky digital camera angles.
Identical to the tune itself, this music video is full of colours and persona. Its madcap power completely fits the group, taking full benefit of their appeal.
I like when cool, badass songs are paired with foolish music movies. It helps hold them from feeling too self-serious, and Supernova‘s campier features work surprisingly effectively to go with the monitor.
I utterly acknowledge a few of this music video’s extra problematic decisions, however I can also’t recover from the sheer bonkers power of all of it. The Grand Theft Auto idea was completely impressed.
Every thing about ABCD seems like a feast for the senses, overstuffed with charisma. The music video is such an amazing showcase for Nayeon, throwing the whole lot on the wall in a refreshingly old style popstar bundle.
Sure, I’m together with nearly all their 2024 music movies as a result of they praise one another so effectively and really feel like one lengthy, quirky youth drama. It’s uncommon to see a gaggle debut with such a powerful sense of idea and carry that by a complete yr. These movies are vivid, humorous, evocative and completely go well with the music. They’re a giant a part of what made TWS’s debut yr so memorable, twisting Ok-pop tropes simply sufficient to make them really feel contemporary.
