Supply: adidas Originals / adidas Originals
Simply when it appeared like adidas’ recognition was lifeless within the water following their breakup with Kanye West and the “cancelation” of his Yeezy line (they’re nonetheless being bought randomly), they’ve discovered a brand new lifeline in a silhouette that’s presently received the streets on hearth (after the Samba).
In keeping with Highsnobiety, the Adidas “SL 72” has change into the brand new “It” sneaker as of late and although it appeared like Adidas had successful with their “Samba” line, the retro SL 72 operating sneaker appears to be rising as its hottest silhouette in 2024. Although Adidas has been releasing it’s remaining inventory of it’s Yeezy line over the previous yr and alter, it’s recognition by no means recovered because of Kanye’s off the wall antics and statements.
Per Highsnobiety:
LYST’s quarterly rating of the most well liked vogue manufacturers and gadgets reveals that adidas’ SL72 OG — a retro operating shoe that has quietly charmed designers and celebrities alike — is Q2’s second-hottest product.
It’s price noting that Hadid has additionally co-signed adidas’ SL72 — she even appeared in a marketing campaign for the sneaker, although the model apparently dropped the commercial over backlash to Hadid’s help of Palestine. (Whether or not adidas’ determination will have an effect on the recognition of the silhouette stays to be seen.)
Regardless, we’re more than pleased to maneuver on from the Samba, for causes that will or could not should do with Rishi Sunak.
adidas is counting its fortunate stars that so many individuals have a longing for yesteryear’s vogue. Heck, even dishevelled pants are making a comeback! Who would’ve thought? When you see rappers or singers begin rocking bellbottoms on the common, it’s a wrap.
What do y’all take into consideration adidas SL 72 being one of many hottest kicks out on these streets? Tell us within the feedback part beneath.
