Charli XCX‘s brat album grew to become the soundtrack of the summer time this yr, and the long-lasting inexperienced cowl has impressed every part from make-up seems to be to Halloween costumes.

Seems, the lime inexperienced text-only cowl was chosen for a shocking cause.

“I used to be like, this album isn’t going to attraction to lots of people…I assumed possibly I’d do a press shoot after which save [money] on the album cowl…after which everybody was like, ‘That’s the stupidest concept ever,'” the “365” singer informed Zane Lowe.

Nonetheless, the tables turned when brat grew to become her hottest album ever and one of the crucial critically acclaimed of her discography.

READ MORE: Charli XCX Embodies ‘Brat’ Vitality because the New Face of SKIMS

“I do know that I gained’t have this second once more on this very same means. The success of ‘BRAT’ can also be in methods a curse. I’m not going to have the ability to market my subsequent album in the identical means. I’ll pivot,” she stated of the album’s shock smash success.

“No matter I do subsequent shall be in comparison with it, even when the music is totally totally different…I’m conscious that no matter comes subsequent, that is type of the albatross,” she added.

brat grew to become such a juggernaut that even presidential candidate Kamala Harris‘ marketing campaign adopted the aesthetic to attraction to Gen Z.

“They picked it up and ran with it. That was cool. I believe that was a younger homosexual man on that marketing campaign who stated, ‘Let’s go.’ I’m joyful to be on the best aspect of historical past,” Charli stated.

Now, after memorializing brat summer time for us all, the period isn’t over but.

Charli is about to drop the brat remix album on Oct. 11 that includes a plethora of collaborations with a variety of artists.

A number of the star-studded collabs embrace Ariana Grande, Tinashe, Bon Iver and even TikTok star-turned-pop artist Addison Rae.

Welcome to brat autumn.