It’s been eight years since WM Leisure debuted its newest group, and a full decade since their final woman group. Up to now, it’s been high quality over amount for this company. B1A4, Oh My Woman and ONF all have discographies which can be fairly bulletproof. Now, it’s time for an additional act to affix this spectacular roster. Enter USPEER and their debut single Zoom.

Okay-pop’s woman teams are presently affected by a sound results syndrome. So many songs are constructed round onomatopoeia as of late. By its very nature, this strategy is difficult for me to get my arms round. Not solely does it are inclined to tip over into nursery rhyme territory, however sound results themselves are extra rhythmic than melodic. It’s tough to forge the sort of sturdy melodies I take pleasure in round phrases like “zoom,” “beep,” or “tick tack.” USPEER try to work round this by stretching “zoom” into an undulating centerpiece, pulling on the phrase with relish. I recognize the trouble, however the ensuing hook is extra obnoxious than thrilling.

I hear nice potential in a lot of Zoom‘s vocals, however the track is just too fragmented to make a lot use of the expertise. The rugged manufacturing recollects NCT whereas the pick-and-mix construction by no means lets one thought relaxation lengthy sufficient to flourish. Other than a couple of spikes of melodic drama, a lot of the monitor trades within the sort of scrappy sing-talk that often fails to make an enduring affect. In a sea of bland, it’s good to listen to so many concepts stuffed right into a single track. The issue is, only a few of these concepts are ones I’m fascinating in listening to once more. Hopefully Zoom is a case of rising pains and the women will discover their footing throughout their first comeback.

Grade: C