Jay-Z’s taking his thirtieth anniversary celebration worldwide with a London present at Tottenham Hotspur Stadium on September 4.

Jay-Z simply locked in his London cease for the most important anniversary celebration Hip-Hop’s seen in years, and the worldwide leg of his tour is formally increasing past what anybody anticipated.

The Tottenham Hotspur Stadium present on September 4 marks his solely U.Ok. efficiency this 12 months, including severe weight to a marketing campaign that’s been constructing momentum since spring.

The London date joins beforehand introduced performances in Paris on September 10 and Los Angeles on October 23.

This complete factor began with the Roots Picnic in Philadelphia again in Could, the place Hov introduced the vitality with the legendary Hip-Hop band backing him up.

That efficiency set the tone for what’s change into a full-scale celebration of his catalog and legacy.

The actual centerpiece hits this week at Yankee Stadium with back-to-back nights on July 10 and July 11, honoring the thirtieth anniversary of Affordable Doubt and the twenty fifth anniversary of The Blueprint, respectively.

Roc Nation’s been operating the total promotional playbook to make this anniversary really feel huge.

NYC pop-ups in DUMBO and Brooklyn gave followers unique entry to have fun the album’s historical past, whereas Goal stocked particular anniversary vinyl editions for collectors.

iHeartRadio partnered as much as give away 30 unique prize packs, and listening occasions popped off in Mexico Metropolis to succeed in worldwide audiences.

The merchandise rollout, the pop-up experiences, and the live performance sequence all work collectively to remind folks why Affordable Doubt modified all the things when it dropped three a long time in the past.

Presale tickets for the London present begin July 9 at 10 a.m. native time, with common on-sale starting July 10 at 10 a.m.

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