Creating content material to advertise your music is troublesome. You’ll have posted your cowl artwork, a stay efficiency video, and an announcement on launch day — however quickly felt your effectively dry up. You recognize you want constant posts on social media to realize traction, however you may’t simply submit a number of occasions every week telling your viewers to go take heed to your observe.

Your music is filled with context which you can flip into genuine content material. Executed the suitable method, that content material helps unfold your story, interact followers, and drive your streams — in way more inventive methods than generic advertising supplies can.

Beneath, we’ve rounded up 10 natural content material ideas you need to use to advertise your music authentically as an impartial artist. Let’s dive in.

Key Takeaways

• Unbiased artists can promote their music on social media with out repeatedly asking followers to stream their songs.
• Efficient natural content material techniques embrace lyric movies, stay efficiency clips, behind-the-scenes footage, engagement prompts, and extra.
• A single track launch can gasoline weeks of posts throughout a number of codecs, with out numbingly repeating ideas.
• Setting a observe as background audio on carousel posts and moodboards is an easy method to enhance music publicity inside natural content material

1. Showcase your stay efficiency

Whether or not it’s footage from an actual present or a recording of you performing in your bed room, stay efficiency content material provides new listeners an opportunity to see the creator behind the music. It’s additionally participating content material that may drive buzz round your reveals.

2. Peel again the curtain with behind-the-scenes (BTS) footage

Give your followers a have a look at the inventive processes, experiences, and moments that led to your newest launch. It is a tremendous participating and genuine method to convey followers deeper into your world. You may showcase footage from the studio, again stage, demo outtakes, and extra.

3. Give followers a brand new cause to pay attention with various variations

This concept is definitely the heaviest raise on the listing, requiring you to document and launch a brand new model of the track — except you’re sitting on a viable demo. However various variations can function inventive reimaginings of songs, including extra depth and dimension to your launch. 

4. Deepen fan reference to a lyric breakdown

Ever watch these lyric breakdowns from Genius? You may create your individual for followers. Clarify the meanings of and tales behind your lyrics. Share what you have been going by whenever you wrote them, how lyrics got here collectively, and what they imply to you now. Your followers will love being let into your inventive thoughts — and any such content material invitations them to interpret your work alongside you.

5. Fire up some lore — inform the story behind your music

That is much like the lyric breakdown, however an ideal various if essentially the most fascinating story isn’t really within the lyrics — or in case your music is instrumental. Consider it as a method of giving your music extra context that followers can latch onto. This deepens their understanding of your artwork and makes your music extra fascinating.

6. Showcase your abilities with a tutorial

Give a tutorial on a side of your track that you just’re pleased with. Your followers will love the prospect to see you in your aspect and in the event that they’re musicians themselves, they could take inspiration from you. You may run down the gear you used, how the track got here collectively, and a step-by-step demonstration of the important thing elements.

7. Flip your finest lyrics into scroll-stopping movies

Showcase the hook, refrain, or your favourite part of a brand new observe over participating b-roll (background footage used to assist the main focus of your video), and animate your lyrics over the display screen. Such a content material is definitely repeatable — use completely different footage every time to achieve new audiences and maintain your feed recent.

8. Drive engagement by asking followers what or who your track reminds them of

Share your track and invite followers to remark, reply, or interact with the submit and depart their ideas on what songs, moments, or recollections a track reminds them of.

9. Construct your visible id round your music with a moodboard

For those who’re not sitting on b-roll photographs or footage, you may nonetheless craft an aesthetic round your music posting moodboards along with your observe because the background. What’s been grabbing your consideration currently? Whether or not it’s books, travels, vinyl, or garments — assemble a collage of the issues that signify you and align along with your music — then set your music because the backing observe.

10. Submit cutdowns of your music video

Did you create a music video on your latest launch? Lower out your favourite moments and repost them over social media. Suave music video clips will be repurposed to advertise upcoming reveals, merch drops, and extra with some textual content on the display screen. You too can use these posts to drive site visitors to your full-length video.

Conclusion

Social media promotion doesn’t have to be a draining expertise. This listing is a place to begin to get you fascinated by methods you may faucet into the context of your music to start out constructing an thrilling world round your artwork.

The very best content material shouldn’t really feel like a promotion. It ought to really feel like an invite to affix your neighborhood. When followers really feel like they’re a part of that world — as a substitute of being marketed to — they present up for you. They share your music, interact along with your posts, and are available again for extra. 

After all, your first step is getting your music on the market. CD Child distributes your music to over 150 platforms together with social video platforms like Instagram and TikTok. Join a free CD Child account right now and distribute your music to over 150 platforms. Solely $9.99 per single or $14.99 per album, with out annual subscription charges.

Get Began