Supply: Laura Jane Coulson / Laura Jane Coulson
Pharrell Williams continues to create with goal. His Humanrace model has partnered with evian for a tennis assortment.
Supply: Hadda / Hadda
As reported by Blavity, the Virginia Seaside native has one more co-branded effort so as to add to this resume. This week, his Humanrace model introduced a limited-edition drop impressed by tennis with evian, the official water of the US Open. Their intention was to rejoice the game whereas injecting the spirit of New York Metropolis, the place the event has been hosted since 1987. Included within the drop is 1 / 4 zip sweater, shorts, t-shirt, caps, and an expandable carry-all bag. All of the items are constructed from 100% pure fibers and are manufactured in america.
Pharrell defined his imaginative and prescient for the initiative in a proper assertion. “Every bit on this line displays my perception that being properly is a life-style,” he stated. “Water’s the essence of life, proper? We will’t stay with out it. So it’s solely pure for Humanrace and evian to return collectively for this collaboration. It’s all about celebrating what retains us related, aware, and shifting.”
The water model additionally detailed why this co-branded effort made was a no brainer. “The collaboration between evian, Pharrell and Humanrace encapsulates the spirit of our ‘Reside Younger’ ethos,” stated Leeni Hämäläinen, advertising and marketing director for evian in North America. “Whether or not sporting the modern tenniscore assortment round city, celebrating with the local people on the US Open or sipping on our pure spring water from the French Alps, we need to encourage folks to embrace pleasure and wellbeing – each bodily and emotionally.”
The evian x Humanrace capsule assortment will accessible beginning Aug. 24 on Humanrace.com.
Supply: Laura Jane Coulson / Laura Jane Coulson
