Beyoncé obtained roped into Sydney Sweeney’s American Eagle advert controversy over her Levi’s marketing campaign.

Beyoncé and Sydney Sweeney someway ended up in the identical convo this week after Sweeney’s American Eagle marketing campaign obtained bashed on-line for being racially tone-deaf—and a pic of Queen Bey’s Levi’s advert obtained dragged into the mess.

The chaos began when Sydney Sweeney starred in a brand new American Eagle promo with a brash pun: “Sydney Sweeney has nice denims.”

Within the advert, Sweeney says, “Genes are handed down from mother and father to offspring, usually figuring out traits like hair coloration, persona, and even eye coloration. My denims are blue.”

The digicam zooms in on her icy blue eyes and denim match and that’s when the web misplaced it. People on social media, together with Doja Cat, slammed the marketing campaign, calling it creepy and saying it pushed eugenics-era vibes.

Critics stated the entire “nice genes” factor, paired with Sweeney’s white, blonde, blue-eyed look, felt like a nod to white superiority. Some even referred to as it “Nazi propaganda.”

Now, conservative voices jumped in. Senator Ted Cruz and Fox Information contributor Nicole Saphier tried to flip the outrage.

Cruz defended the advert by calling Sweeney “lovely” and trashed the “left” for pushing woke ideology.

“Wow. Now the loopy Left has come out towards lovely ladies. I’m positive that can ballot effectively,” Ted Cruz wrote on X.

Saphier posted a nonetheless from Beyoncé‘s Levi’s “REIIMAGINE” marketing campaign and wrote, “Simply going to go away this pic from Beyoncé Levi’s marketing campaign proper right here for these saying Sydney Sweeney together with her blond hair/denim/sultry look is racist.”

That put up lit up timelines with folks debating whether or not Beyoncé’s denim marketing campaign was even comparable. Bey’s Levi’s mission is a 2025 reboot of old-school Levi’s advertisements, together with “Launderette,” “Pool Corridor” and “Fridge.”

It’s a full-on aesthetic tribute to classic denim tradition, not a science lesson about DNA.

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