Beyoncé’s whisky model SirDavis goes impartial as she steps away from LVMH and takes full management of the Black-owned label.
Beyoncé simply purchased Moët Hennessy’s full stake in SirDavis American Whisky and now owns the model outright.
The acquisition makes SirDavis a woman-, family- and Black-owned firm with no company associate within the equation.
A model spokesperson known as it the beginning of “a brand new impartial chapter” following 4 years of constructing alongside LVMH.
The timing works for the place each side of this deal had been already heading, even when neither made it express.
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Moët Hennessy has been reducing its international workforce and pulling focus again towards its core legacy manufacturers, and SirDavis didn’t match that narrowed imaginative and prescient.
In keeping with The Spirits Enterprise, monetary phrases weren’t disclosed and the model intends to keep up its worldwide presence within the U.Okay., Japan and France.
SirDavis isn’t the form of model the place a well-known identify simply will get stamped on a bottle.
Beyoncé named it after Davis Hogue, her paternal great-grandfather who ran moonshine within the American South throughout Prohibition.
SirDavis featured prominently all through Beyoncé’s “Cowboy Carter” tour and its cocktail equipment offered out inside hours of debut.
The model launched in September 2024 and is on the market at Whole Wine & Extra and different retailers nationwide. It was Moët Hennessy’s first American spirits model developed completely from the bottom up, making the partnership a notable milestone from day one.
Jay-Z had already labored the LVMH playbook earlier than Beyoncé made her transfer, and he ran it twice.
His first exit got here in 2021 when he offered half of Armand de Brignac to Moët Hennessy and cleared an estimated $315 million.
AllHipHop reported on the time that the model was valued at roughly $630 million, rating it among the many largest money exits in Hip-Hop historical past.
D’Ussé cognac was Jay-Z’s second main spirits enterprise, co-built with Bacardi in 2012 and grown into one of many fastest-expanding manufacturers within the nation. Valuation disputes escalated right into a messy authorized struggle earlier than each side settled in 2023 with Bacardi buying majority possession.
Jay-Z’s authorized crew valued D’Ussé at over $3 billion and he reportedly cleared round $750 million whereas retaining a minority stake.
SirDavis moved roughly 25,000 circumstances within the U.S. in 2025, in response to Affect Databank information.
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