Pop Music

BACK TO Ok-POP’S FIRST GENERATION: SNAP – Love II Love


Back to K-pop's First GenerationOk-Pop’s first era is usually referenced as the muse for the trade we take pleasure in now, however there aren’t sufficient good English-language sources that give its music the main focus it deserves. I’m hoping to alter that with a seamless flashback collection, spotlighting private highlights from the period – each iconic and obscure.

The period in query is usually thought of to run from the debut of Search engine optimisation Taiji & Boys in 1992 to the emergence of TVXQ in late 2003. The music featured on this collection will largely match inside that timeframe, give or take a couple of years on both aspect.

It was a time of bonkers track constructions, wild style, slamming techno beats, unhealthy reggae impressions, flagrant use (theft?) of American hip-hop samples, hearty energy ballads, foul language, the growliest rapper tones you’ll be able to think about and an anything-goes scrappiness that’s not possible to pigeonhole. To borrow the title of a preferred second-gen act, these years have been the “large bang” of an rising musical powerhouse, nonetheless discovering its footing and throwing the whole lot on the wall.

Try different “Again to Ok-pop’s First Era” opinions right here.




For this characteristic, I’m making an attempt to bounce round between well-known and obscure teams. So whereas I’ll ultimately get to titans of the period like H.O.T and Sechs Kies, it may be much more enjoyable to highlight a few of their many progeny. The late 90’s was an enormous growth for idol teams. For each profitable H.O.T, there have been dozens of unsuccessful knockoffs. And infrequently instances, these teams had no less than one glorious track to their title.

You gained’t hear about SNAP a lot as of late. In truth, discovering details about them on-line is near-impossible and their music isn’t on streaming. Nonetheless, their 1999 debut album SNAP Vol.1 (narrator: there could be no “Vol.2”) is likely one of the higher tasks of that period. Title observe Love II Love is very addictive, constructed round a singalong chant and bursting with vitality. The beat is a sample-filled pleasure, drawing equally upon dance and hip-hop with a rock undertone that makes the entire thing really feel bigger than life.

As an entire, Love II Love is about as 90’s because it will get, all the way down to its comically over-the-top rap. Nonetheless, there’s a lot persona stuffed into it’s execution. Every phase performs as a seize bag of hooks and the whole lot comes collectively in the long run for an explosive finale. I discover all of it extremely endearing.

(Additionally, their outfits within the connected efficiency video are one thing else. It seems to be like they’re able to be popped within the microwave.)

Hooks 9
 Manufacturing 9
 Longevity 8
 Bias 9
 RATING 8.75

Grade: B+

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