For his or her first full-length Drip, BABYMONSTER have benefitted from an old style album marketing campaign. These promotions embody a pre-release, a title monitor and a number of follow-ups. We don’t see this method fairly often in Ok-pop anymore, and the finale of this new music video guarantees much more to come back. Right this moment, we’ve the mid-tempo Actually Like You, which presents a distinct style of their sound.

I discover this type of hip-hop rather more palatable than the braggadocious power that drove final yr’s Clik Clak. It additionally feels extra genuine to the ladies. Actually Like You doesn’t scream “single” to me. Its ambitions are comparatively low and the general sound is extra middle-of-the-road than I’d anticipate from a YG Leisure rookie. Nonetheless, the monitor does an incredible job balancing the talents of the members, shining highlight on each rap and vocal. And although the melodies by no means crest in showstopping methods, the refrain has a pleasant earworm high quality that ought to play properly over time.

Equally, Actually Like You‘s retro hip-hop instrumental is modest however endearing. It’s not the sort of manufacturing that hits you over the top in any apparent method and this may seemingly be an asset in the long term. It’s good to listen to one thing easy, candy and free from the sonic gimmicks and catchphrasey chanting that always mars title tracks. As an alternative, heat brass offers Actually Like You a comfortable vibe that’s nostalgic and refreshing.

Grade: B