Jessi’s profession has advanced in levels. There are occasions when her music is as sizzling as could be, but in addition many situations the place her superstar feels on the backburner. I’ve an enormous tender spot for her place in Korean music, as she boasts a fiery charisma that’s completely different than most idols. It’s at all times pretty to have her again, even when a track like Newflash isn’t important to her discography.

I haven’t written about a brand new Jessi observe since 2023, which is a lifetime in Ok-pop’s fast-paced sport. That makes Newsflash a real comeback single and an opportunity for Jessi to showcase her expertise to a brand new era of listeners. As such, the boastful observe is an appropriate reintroduction. I just like the old-school hip-hop manufacturing and Jessi’s voice streamrolls over each lyric with uncontested energy. But when I place this inside her catalog — even simply the rap songs — it sounds a bit slight and unremarkable. “Newsflash” is an apparent and efficient conceit and expresses sentiments we’ve heard from her music earlier than. Nevertheless, I want the observe centered itself round a extra colourful hook. The refrain right here is serviceable however not notably memorable.

Grade: C