Although only a yr and a half previous, Primrose have already gone from a duo to a solo to a four-piece group. Freyja is their second comeback as a quartet, together with members from disbanded teams Scorching Problem and BugAboo. It’s a placing title for a tune, referencing Norse mythology. However the music of Ok-pop has been closely indebted to Scandinavian creators for a few years, so a direct homage makes a bizarre type of sense.

I solely want Freyja sounded in the least Nordic. With a title like that, I anticipate a selected type of melody and an environment completely different from commonplace Ok-pop. The tune needs to ship this throughout its grand refrain, however its generic manufacturing will get in the way in which. Other than some cool synths at its heart, Freyja‘s lumbering percussion feels lifted from any variety of “badass” woman group tracks. I’m not a fan of this association in any respect. It’s fully at odds with what the melody is making an attempt to do.

On the plus facet, Freyja‘s refrain is sort of entrancing. Its vocal mix gives distinctive texture and the hook has a way of carry that elevates the power with out feeling like a special tune completely. There are constructing blocks right here for a future comeback that might actually set Primrose aside from their friends, however the group’s administration nonetheless has some tremendous tuning to do.

Grade: C