Since their debut in 2023, n.SSign have struggled to forge their very own sound, shifting genres and power with every comeback. For me, they’ve but to higher the beautiful ballad Larger, which displayed a vocal ambition we don’t usually hear in Ok-pop nowadays. New single Itty Bitty introduces a little bit of bombastic funk however finally turns into yet one more generic boy group banger.

There are moments of promise anchoring Itty Bitty. The highly effective refrain has touches of SHINee, although they’re smothered by considerably uninteresting manufacturing and a throwaway “la la la” post-chorus. The verses make use of the form of stuttering, NCT-esque beat we’ve heard lots of of instances over the previous few years, sacrificing drive for copy-and-paste posturing. Verse two injects some wanted sonic drama, however there’s solely a lot you are able to do with a line like “she acquired me oh so sticky.” Main facet eye emoji on that one, boys…

In the end, Itty Bitty scratches sufficient baseline boy group itches to work as a enjoyable stopgap, however in a 12 months desperately in want of 9+ rated standouts, my playlist doesn’t want any extra stopgaps. I’m searching for a gaggle like n.SSign to actually knock issues out of the park and I sense they will do this if given the correct materials. Itty Bitty takes some tentative steps in the correct path, however leaves me wanting extra.

Grade: B-