Although NewJeans’ 2024 releases have loved profitable runs on the charts, there’s a rising feeling of stagnation with their music. You possibly can solely do ‘breezy cool’ so many instances earlier than the songs begin to mix into each other. It’s time to inject a brand new style affect, and the New Jack Swing of Supernatural could also be simply what the physician ordered.

I received’t fake NewJeans have delivered some mammoth, angular Rhythm Nation model tackle the style. Supernatural‘s easy association veers nearer to metropolis pop than an enormous dancefloor throwdown. However for the primary time this 12 months, there are moments within the group’s manufacturing that basically seize me. The chopped vocals that open the observe are pure bliss and remind me of this nice 80’s traditional. And although the percussion stays defiantly on the featherlight aspect of New Jack Swing, it kicks up sufficient funk to get your head nodding.

As all the time, I lengthy for a extra compelling vocal efficiency that matches the groove of the instrumental. The opposite day, I used to be fascinated about NewJeans within the context of my all-time favourite pop star Janet Jackson. Janet’s voice has usually been described as “skinny” (although I might rattle off many examples on the contrary), however she’s a grasp at vocal stacking and concord that provides her music a lush, full feeling. That is what I’m lacking with NewJeans. The vocals are so easy and aloof to the purpose of feeling faceless. Supernatural would enhance significantly with an intricate vocal association that added depth and character to the observe. The charming manufacturing begs for this praise, and if debut observe Consideration is any indicator NewJeans are up for the problem.

Even so, Supernatural is the strongest and most adventurous the group has sounded in 2024. I’m hoping it’s the prelude to a brand new period the place they will actually let their hair down and discover new types of efficiency.

Grade: B