As time has gone on, any enthusiasm I mustered round ENHYPEN’s current title monitor Unhealthy Need (With or With out You) has fizzled. The music simply feels so undeveloped, trussed up with overly dramatic visuals that solely serve to spotlight how threadbare the precise sound is. This extends to their latest album, which is getting a second shot of promotion with follow-up monitor Exterior.

I like this even lower than Unhealthy Need, although it feels just like the extra intentional monitor of the 2. I see what they’re going for right here, even when it’s not for me in any respect. This fashion of heavy entice posturing is nothing new in world music and suits a bunch who’s extra performance-focused. However even when the style isn’t my factor, a very good tune ought to nonetheless have some type of hook and sense of improvement, proper? Exterior passes by within the house of two minutes, coming and going with none excessive or low factors. It’s merely a bunch of fellows grumbling over a entice beat with the occasional slurred autotune dragging down an already torpid vitality.

What amazes me most is the extent of price range that went into selling such a whiff of music. The accompanying video appears like a set piece from an enormous film, promising equally dynamic sounds. If solely HYBE would unfold the funds extra equitably between parts of ENHYPEN’s comebacks. In any case, Okay-pop continues to be a music enterprise initially. or at the least, I thought that’s what it was speculated to be. We could have crossed that rubicon years in the past, wherein case this post-apocalyptic rumble of nothingness supplies a becoming soundtrack.

Grade: F