To Okay-pop followers, J-pop’s prolonged promotional schedule may appear loopy. The audio of CRAVITY’s new single Jelly Bean was launched all the way in which again in mid-February, however the bodily single and music video weren’t obtainable till right now. This offers J-pop acts a pleasant window to advertise up till their launch date slightly than save all promotion for after the CD is within the outlets. It’s an old school strategy, for positive.

Jelly Bean melds properly with the lighter bubblegum pop facet of CRAVITY’s discography. In the event you loved songs like Groovy and Occasion Rock, you’ll in all probability like this as effectively. It’s not as memorable as both of these singles, however its brilliant disco sound is an efficient match for the group. A well-known whistled loop kicks us off, rapidly segueing right into a bounding verse. My favourite facet of the music is its refrain. The melodies right here aren’t complicated or creative, however the hook has a pleasant vitality that’s laborious to withstand. This received’t be on the high of any playlist, nevertheless it makes for a pleasant, breezy addition to my spring/summer season combine.

Grade: B