Through the years, I’ve been impressed with Simply B’s willingness to experiment with their sound. To me, it appears that evidently they’ve refashioned their underdog standing into a bonus and excuse to attempt new issues. Final 12 months’s pop/punk anthem Daddy’s Woman was a profession excessive, and now they’ve switched issues up once more with the electro hyperpop of Chest.

I’m extra intrigued by this music than in love with it, which is usually the case when the time period “hyperpop” will get thrown round. It’s refreshing to listen to new synth tones in Ok-pop, and the crisp arpeggio that opens the monitor is extremely efficient. On first pay attention, I hoped Chest would capitalize on this momentum and construct towards an thrilling peak. As a substitute, the monitor unveils itself in suits and begins, by no means absolutely surrendering to the digital rush at its core. As a listener, this can be a disappointing, however I perceive why the producers might have opted for one thing idiosyncratic fairly than a extra cliched EDM association.

Nonetheless, me. I like my pop songs to unfold like a narrative, constructing towards a climax that harnesses each factor to its fullest. In any other case, the music merely feels incomplete. And at underneath three minutes, Chest might have added additional time to flesh out its concepts. Nonetheless, I’m intrigued how this sound would possibly affect the group’s work going ahead. I’d definitely love to listen to extra of those tones and textures.

Grade: B