There have been plenty of assume items about how Billboard’s Scorching 100 chart has develop into whiter, extra male and extra Christian this 12 months. It’s a troubling growth for anybody who fears child steps towards theocracy as I do, and the chokehold Alex Warren’s Extraordinary has had on the charts is certainly one of this motion’s largest vanguards. Like all the things associated to pop music, tendencies are cyclical and can ultimately give technique to one thing new, however I can’t say I used to be thrilled to see BLACKPINK’s Rosé making even the slightest transfer towards this woefully boring growth.

On My Thoughts isn’t strictly Okay-pop, after all. I’m not even positive it’s Okay-pop adjoining. Nevertheless, the truth that I’m writing a couple of music like this on the weblog in any respect is sort of wonderful. How did we get up to now?

The observe itself is okay in a post-Lumineers, post-Mumford & Sons, post-Phillip Phillips world. It’s the sort of music designed for contestants to sing on American Idol or The Voice — vaguely anthemic however finally too rote to do a lot of something. Rosé’s appeal will get buried on this materials. The quirky enjoyable of APT. feels miles away as she emotes by On My Thoughts‘s dirge-like refrains. Alex Warren is… properly… not the kind of artist that might be anyplace close to my playlist, so I suppose it’s protected to say this music was by no means going to be for me. My unsolicited recommendation? Nix the fixed collaborations and launch some banging hits, beginning with BLACKPINK’s upcoming single.

Grade: D+