From the second they kicked their legs within the air to open Fearless‘s compelling choreo, LE SSERAFIM have displayed tons of potential and much more type. However too typically, the group has been saddled with ultra-trendy materials that looks like an echo of Western pop sounds fairly than a guiding gentle ahead. With new single Loopy, they flip their consideration to a extra energetic membership observe the builds upon final yr’s viral hit Eve, Psyche & the Bluebeard’s Spouse.

To its credit score, Loopy opts for a extra particular, distinctive imaginative and prescient than many Ok-pop tracks of this style do, even when a lot of that imaginative and prescient is appropriated from drag tradition. “All the ladies are girling, girling” just isn’t a refrain lyric you hear day by day and is delivered with a deadpan tone that in some way makes it all of the extra amusing. The banging manufacturing echoes this vibe, full of acquainted samples and interjections that draw out the music’s not-so-serious attraction. The instrumental even makes good use of a piercing, high-pitched tone to cap off every pre-chorus with an surprising flatline. I wouldn’t name Loopy musically adventurous, however by HYBE’s requirements it has persona.

However right here’s the factor… You really want to convey drag queen degree persona to promote a observe like Loopy. Other than the (very fulfilling) burst of melodic concord that opens every pre-chorus, the overwhelming majority of the music sees the ladies strutting their stuff with a half-sung, half-rapped supply. On its face, this method is fairly flat until the efficiency itself steals the present by way of its personal eccentricities. Ok-pop’s idol system doesn’t essentially permit for this, making me want LE SSERAFIM had the possibility to show their weirdness dial as much as eleven.

Grade: C+