Okay-pop can typically be a microcosm of confusion. The newly debuted BE BOYS don’t have anything to do with the soon-to-premiere survival sequence B:MY BOYZ, however you’d be forgiven for making the simple mistake. Up till a few week in the past, I assumed the 2 had been one and the identical. As a substitute, this rookie group is the primary act to return from OAK Firm — an entity I’ve by no means heard of however assume is stationed inside some big tree, Gummi Bears model. They’ve debuted with a observe whose title remembers certainly one of Okay-pop’s most iconic hooks, which must be intentional, proper?

The nugu is powerful with this group. Generally, you possibly can simply hear it in a music. I’m So Sorry, However I Love You has large ambitions to recreate greater hits (Seventeen’s funk right here, BOYNEXTDOOR’s perspective there), however the result’s constrained by a variety of elements. The manufacturing feels plug-and-play, missing an identification of its personal. And although the blokes burst forth with a ton (and I imply a TON) of power, the vocal efficiency typically feels strained and drowned out by the boisterous instrumental. Their upbeat power earns them some factors, however even this begins to dissipate because the observe wears on. And with none memorable hooks, I’m So Sorry, However I Love You passes by with out leaving a lot of a mark. As with all newly-debuted group, I want them the very best.

Grade: C