Final yr, WHIB stunned in a pleasant means with the intense funk vitality of Rush Of Pleasure, immediately placing them on my radar. For brand new single Bang Out, it appears they bought that “pleasure” stuff out of their system and at the moment are again to typical boy group posturing.

Teams like this are what I contemplate “Ok-pop’s working class.” Relatively than develop their very own sound and creative imaginative and prescient, they flit between tendencies and kinds relying on who their company purchases materials from. Except each tune is a 9+ rated masterpiece, this fixed shift makes it very laborious to really feel any attachment to a bunch. Rush Of Pleasure in all probability may have been carried out equally effectively by anybody, and the identical will be stated about Bang Out. The distinction is, this tune is way much less satisfying and fairly irritating at occasions.

We open with a well-recognized shout-rap assault that seems like a dozen gnats buzzing round your ears. If I may one way or the other pull shout rap and sing speak from Ok-pop’s lexicon, we’d all be in a greater place. Almost all of Bang Out follows this method. Even when the blokes are singing, the strains are clipped and flattened of any notable curves. It’s not rhythmic sufficient to be efficient rap and never anthemic sufficient to match the rock-meets-hip-hop instrumental. As a substitute, Bang Out seems like an annoying hissy match. Apparently, the push of pleasure is over and we’ve hit the sugar crash.

Grade: C-