ZEROBASEONE’s jubilant Sweat premiered a couple of weeks too early to totally capitalize on the summer season season, however supplied a style of the upbeat power the group would pursue on their new album. Title observe Really feel The Pop retains an upbeat sense of pleasure, however tempers the depth by returning to the muted palette of their debut In Bloom.

Yep, we’re again to the drum-and-bass, UK storage affect that turned a giant pattern final yr. This sound already feels a bit overplayed, however a robust tune might give it legs. Really feel The Pop performs round with its manufacturing right here and there. Its second verse is especially partaking, as a couple of fascinating synth textures punctuate the percussion. However in terms of melodic hooks, the tune fall brief.

That is typically the place fashionable Okay-pop struggles. It’s like constructing an ornate construction atop shaky basis. Really feel The Pop is glitzy and brisk, however the the tune feels slight (and even worse… type of annoying). I’m not a fan of the lounge-style method to the melodies. “Straightforward listening” has develop into a buzzword in Okay-pop and appears intent on robbing these tracks of their gutsy ambition. Really feel The Pop unfolds like a catchy jingle, insistent and repetitive however with a mushy filter thrown over the entire thing. Its sound and execution isn’t for me.

Grade: C