Prime Media’s first ever lady group teased their debut final month with pre-release Finest Friendz. From that track alone, it felt as if their music could be pitched towards a youthful viewers. Their correct debut monitor arrives as we speak and shines extra mild on the place the group could also be headed.

After Finest Friendz, it’s fairly jarring to see the opening scenes of this new music video. I definitely didn’t anticipate a handgun. The edgier idea doesn’t fairly jibe with the music, which stays peppy and chant-heavy. That’s Me‘s hook is basically only a repetition of its title, delivered with a cheerleader-esque power. It is a large missed alternative, because the track’s manufacturing may simply help a extra strong refrain.

That’s Me‘s instrumental is its ace card. After percussion-heavy verses, the manufacturing builds loads of rigidity. A rising mattress of synths offers the refrain sudden drama and weight. This develops additional throughout the bridge and particularly as we construct into the track’s climax. This thrilling association deserves higher than a bunch of ‘been there, achieved that’ sing-talk. Only one memorable melody might need helped That’s Me stand out, however in its present guise I concern the track could get misplaced within the shuffle.

Grade: C+