Since their institution in 2005, Prime Media has completely managed male acts. Teen Prime, 100%, UP10TION and MCND have all made their means by means of the company’s ranks, however now Prime is branching out to debut their first ever lady group. Odd Youth haven’t taken that all-important debut step but, however we get a primary have a look at them at the moment with their “model MV” for Greatest Friendz.

That “z” on the finish of “friendz” is already rubbing me the mistaken means, however I’m going to do my finest to miss it and give attention to the music! Can Odd Youth dwell as much as their identify and eventually inject some new concepts into Ok-pop’s staid lady group panorama?

The reply is… not likely. Greatest Friendz is a cute Kidz Bop, bounding alongside shiny percussion that encourages the chirpiest of singing. Practically each observe bends upward in a cupie doll type, which is able to both allure or repel listeners relying on their tolerance for the saccharine. To me, the music seems like one thing you’d hear in a Barbie cartoon (do these exist?), fusing sing-song melodies to a sunny exclamation extoling the virtues of friendship. I can’t begrudge a music for doling out (very commercialized) positivity, however this model of grade faculty cheese is certainly not for me.

Grade: D