With the debut of SM Leisure’s new lady group simply across the nook, Starship Leisure has lodged a stealth assault by pre-releasing music from their upcoming lady group KiiiKiii first. Given the company’s big success with IVE, all eyes are on KiiiKiii’s emergence within the business. And if I Do Me is any indication, the group appears to be concentrating on an analogous pop-minded viewers.

As a pre-release, I Do Me‘s fundamental duties are to introduce the members and rapidly set up a sonic calling card for the group. I’d say it’s profitable on the former, however much less so on the latter. At simply 5 members, every lady is given loads of highlight. Total, I take pleasure in how all of them sing in a decrease register. The vocals immediately have a special attraction than the ethereal model tackled by most present lady teams. If given the best materials, KiiiKiii may actually stake their declare to a brand new period of Ok-pop.

However, I Do Me is a complete nothingburger as a tune. It has a refined pop sheen however no actual drive. I really feel like I’m listening to the identical twenty seconds on repeat. Aside from a pleasant flourish of synth through the climax, the association by no means grows or goes anyplace. It’s very monotonous. It additionally feels strongly catered to Western style, serving a vaguely retro synth pop sound that’s been inescapable for the higher a part of this decade. Due to this, I can’t give the tune itself a excessive score. Nonetheless, I’m intrigued by the group and hope they discover higher materials sooner or later.

Grade: C