P Nation’s first lady group Child DONT Cry made their pre-debut final week with the predictable however nice Guess You’ll Remorse It. Now, it’s time for them to unleash their title observe. As with a lot of the promotion surrounding them to date, F Lady‘s provocative title is certain to lift eyebrows. The company’s purpose is clearly to titillate with out really doing something controversial.

I favor my titillation to exist throughout the music itself, and F Lady doesn’t get there. The track opens with promise, delivering a bouncy new wave beat that provides loads of power. The verses aren’t notably notable, however the manufacturing buoys them with sufficient momentum that you simply’ll hardly even discover what the women are doing or saying. However sadly, F Lady simply can’t resist plunging headfirst into novelty for its spell-it-out refrain. Speak about a buzzkill! The producers appear to be going for a Chappell Roan fashion “Sizzling To Go” chant (one other refrain I personally discover annoying), however what works in a colourful indie pop sphere isn’t as well-suited to Okay-pop.

Talking of producers, one look underneath the hood of F Lady reveals the rationale the track isn’t clicking for me. Like its predecessor, that is the brainchild of i-dle’s Soyeon. Her songwriting has not often appealed to me and we’re now at some extent the place she’s delivered sufficient clunkers to grow to be a form of persona non grata in my very own music library. I simply discover her work so juvenile and tryhard, sabotaging its greatest instincts with cloying catchphrases that pressure for cleverness and pretend edginess. Such is the case with F Lady, and Child DONT Cry aren’t but established sufficient to crawl out from this “Jr. i-dle” sound they’ve been gifted.

Grade: C-