Debuting round this time final yr, rookie lady group Sweet Store has had a tough time making their mark on the trade. With vaunted producer Courageous Brothers on the helm, they need to be releasing banger after banger. Sadly, their music to date has felt like “reheated nachos” — and never within the great way.

New single Tip Toe instantly references a basic Courageous Brothers hit — 2011’s Ma Boy. The music goals for a equally carefree groove however lacks the indelible hooks to make this fashion work. As a substitute, Tip Toe is a pleasing diversion. It’s fulfilling sufficient whereas listening, however troublesome to recall as soon as you progress on to one thing else. I blame this on each an inert tempo and unremarkable melodies. The refrain, which must be a music’s centerpiece, swirls aimlessly round. The ladies carry out it effectively sufficient however are unable to uncover moments of persona which may compensate for Tip Toe‘s flatness. For a brand new group with just a few songs beneath their belt, Sweet Store actually must be establishing a sound that makes them distinctive and very important. Tip Toe is about as removed from that as you may think about.

Grade: C-