Ok-pop is exclusive in the best way idol performers can set up a solo profession whereas nonetheless actively selling with their group. However I usually surprise what necessitates a soloist. In fact, followers are desperate to see their bias develop their artistry exterior the confines of conventional comebacks, however not each performer is equally predisposed to a profitable solo profession. I’m not acquainted sufficient with SF9 to know if Hwi Younger is a kind of performers, however new single It Is Love doesn’t fill me with a ton of pleasure.

To be honest, this doesn’t strike me as a tune designed to throw down the solo gauntlet. It’s a easy summer season bop, lighthearted and light-weight. It really works as a pleasing balm in between extra bombastic moments on a playlist, like a waft of cool air on a scorching summer season day. There’s a mild moodiness to the manufacturing and melody that works nicely. Hwi Younger’s delicate tone compliments this power, extra conversational than virtuosic. And, the tune delivers simply sufficient bounce to keep away from boredom. It’s a really candy monitor, although not far more than that.

Grade: C