Up to now,  I haven’t had a lot to say about WHIB aside from commenting on their unusual group identify, however who am I to disclaim a tune titled “Rush Of Pleasure“? We are able to all use extra pleasure in our lives, and WHIB are right here to dole it out with funk pop precision. For these protecting observe, Rush Of Pleasure (배로) most actually makes it onto my “curler rink playlist.” It’s a blast of sunshine from begin to end.

It is a particular model of rhythmic funk I get pleasure from a lot, constructed upon a multifaceted mattress of percussion that immediately will get my head nodding alongside. Each factor is working collectively to forge this groove, from guitar to synth to hand-claps. It’s not overstuffed, nevertheless it’s additionally not half-assed. In a pop local weather of beige, washed out instrumentals, Rush Of Pleasure‘s effort is appreciated.

After all, a tune can’t maintain on groove alone. Rush Of Pleasure‘s refrain is slight however memorable. Extra importantly, the observe grows because it goes on, climaxing within the type of participatory sing-along that can have even essentially the most cynical listeners surrendering to the group’s allure. One other nice instance occurs throughout verse two. The place many songs would possibly favor an energy-shifting breakdown, Rush doubles down on its groove. It jogs my memory of RIIZE’s Growth Growth Bass on this means, which might be why I’ve the same response as I did when that tune got here out. The distinction, after all, is that this comes from a small group from a small company. What a nice shock!

Grade: A-