Given Dice Leisure’s once-savvy place within the Ok-pop business, I’m stunned how gentle their launch of latest boy group These days has been. Their debut got here and went with out a lot fanfare, adopted by a canopy model of Beast’s Wet Day. Neither of those tracks helped set up These days as a novel group of their very own, so first comeback Why Not has some catching as much as do.

Truthfully, I’m nonetheless not satisfied. The track is one lengthy boy group trope, from its shout-rap verses to the overstuffed, fussy percussion. Nevertheless, Why Not‘s greatest wrestle is its lack of sonic variety. The complete observe hits with the identical (excessive) power and forgets to funnel this drive into quite a lot of melodic and rhythmic approaches. The shouty refrain sounds very similar to these shouty verses, leading to an exhausting pay attention that rapidly grows monotonous. The fellows promote a way of enjoyable however the track itself isn’t.

Extra frustratingly, I nonetheless don’t sense what makes These days completely different from another newly debuted boy group. Its members are clearly proficient, however with materials like this I concern they’ll rapidly fall to the background. A rock-meets-dubstep dance break presents the track’s solely style of one thing completely different. Possibly lean additional in that course?

Grade: C