High quality management at YG Leisure has been everywhere for the previous decade or so, and the company’s latest artist BABYMONSTER is emblematic of that hit and miss method. The group’s first full album is simply across the nook. Clips of the songs have regularly been teased and the previews vary from godawful horrific to fundamental (however enjoyable) YG-style EDM bangers. I unironically cherished their single Without end from this summer season, drained manufacturing tropes and all. Nonetheless, Clik Clak is an immediate non-starter.

There are few issues I discover extra tedious than pop songs about spending cash. Often I’d overlook lyrics on this weblog as a result of they’re not carried out in my native language, however Clik Clak is fully in English, so even when I actively strive I can’t escape the mega-cringe of bars like “Spending cash, cost, cost, cost. Who be livin’ giant, giant, giant.” Is that this actually the extent of creativity we’re prepared to simply accept from one in all Okay-pop’s main businesses? It doesn’t assist that these empty boasts unfold over a skeletal beat that does little to cowl up the capitalist idiocy on show.

For those who make it to the top of Clik Clak (massive if), you’ll truly be handled to an thrilling shift in vitality. Out of nowhere (or precisely the place you’d anticipate given YG’s historical past), the tune embraces a membership beat that grows extra unhinged as we attain the climax. Meaningless platitudes stay, however its a lot simpler to swallow these clichés once they’re supported by compelling manufacturing. Had the complete monitor embraced this aural insanity, it might have been a enjoyable, tongue-in-cheek detour in BABYMONSTER’s patchy discography. Alas, it looks like everybody concerned took this far more severely than it deserved.

Grade: F