What’s an digital press package (EPK)?

In the event you’re networking inside the music trade, an EPK gives the important data and property for somebody who’s new to your work – simplifying the introduction course of and saving you time.

Your digital press package (EPK) is a digital portfolio that showcases your music, bio, visuals, and press supplies in a single web page for simple reference. You should use your EPK to pitch the press, venues, festivals, labels, and reserving brokers.

Core Parts of an EPK

EPKs can differ in construction, however they need to embody the identical important parts: 

Music

• A promotional hyperlink repository of your greatest tracks or a lead single out of your newest launch
• Elective: Downloadable high-quality audio information (for instance, if {a magazine} is premiering your subsequent single, they could request an MP3 hyperlink)

Artist Bio

• In the event you don’t have an artist biography already, you can also make a easy one that features important data like your style, hometown, member names and devices, and an artist assertion. You’ll be able to revise and enhance your bio as you develop, however offering sufficient data to introduce your self and your music is vital.
• Together with “for followers of” or “feels like” sections that embody related artists may also help contextualize your music

Press Photographs

• Embrace high-resolution photographs that characterize your model and elegance.
• Provide quite a lot of pictures (e.g., close-ups, efficiency photographs) for media use in a number of dimensions (panorama, vertical, and sq.).

Movies

• Embed or hyperlink music movies, stay performances, or promotional clips. Reside performances are particularly useful for reserving.
• Guarantee movies are of top quality and mirror your inventive imaginative and prescient.

Press Protection Highlights:

• Embrace press protection: quotes from media retailers, critiques, or notable mentions.
• Spotlight any awards or recognitions you’ve obtained.
  

Ticket Historical past and Upcoming Exhibits

• Record confirmed performances with dates, venues, and areas.
• Replace often to maintain trade professionals knowledgeable
  
• Elective: In the event you’re pitching a brand new booker or an agent for a gap slot, together with relavent ticket historical past inside your EPK or e-mail may also help construct your case.

Contact Data

• Present particulars for reserving, administration, and press inquiries.
• Embrace hyperlinks to your official web site and social media profiles.
  

Design & Structure Suggestions

Your EPK ought to mirror your model, but it surely’s additionally a sensible instrument. So preserve it clear, organized, and scannable. Make sure the EPK is straightforward to navigate and mobile-friendly.

Professional tip: Ship your EPK to some trade professionals and request suggestions!

EPK Codecs

Make your EPK accessible in several codecs so it’s accessible in any circumstance: whether or not you’re on the go or sending an e-mail from dwelling.

• On-line EPK: Hosted in your web site or a devoted platform, accessible by way of a URL.
• Downloadable PDF: A conveyable model that may be emailed or shared offline.
• Enterprise card hyperlink: A printed enterprise card with a QR code to your EPK.

Finest Practices

• Hold content material up-to-date along with your newest releases and achievements.
• Tailor your EPK to the precise viewers or function (e.g., reserving brokers vs. media retailers).
• Proofread all textual content for readability and professionalism.

Conclusion

It’s as simple as that! Keep in mind, your EPK can evolve, too: from constructing out your artist bio as your profession progresses to revamping the branding to match the themes of an upcoming launch. The purpose stays the identical: make important details about your artistry simple for different trade professionals to reference, share, and study from.