It’s laborious to consider it’s already been almost eight years since Beat Interactive’s A.C.E made their hotpants-wearing debut. As with each established idol group, there are juniors ready within the wings and the company’s long-gestating Newbeat is about for his or her debut later this month. Earlier than that, they’ve pre-released JeLLo as a taster.

“Taster” is an apt description as a result of this music video runs a grand whole of 1 minute and forty one seconds. The complete tune is a little more beneficiant at two minutes forty 4 (I’ll embed each beneath), however the music is essentially one concept repeated time and again so the size doesn’t matter a lot. A sure model of Okay-pop boy teams are struggling to search out methods to make this quirky retro hip-hop sound their very own, however songs like JeLLo find yourself mixing with comparable efforts by KickFlip, 8TURN, ARrC and so many others.

The manufacturing right here is fascinating however I’m not bought on the hooks in any respect. I do know they’re alleged to be silly, however there’s a positive line between enjoyable silly and cloying silly. This tune leans towards the latter, and that’s right down to its formulaic strategy and overly shouty supply. I hope Newbeat have higher issues deliberate for his or her debut as a result of this isn’t doing a lot for me.

Grade: C