Massive Sean went by means of so much to get his new album made. The rapper poured his blood, sweat and tears into Higher Me Than You, and followers might inform. The album was full of introspective songwriting and uplifting sounds. Sadly, the uplifting parts haven’t utilized to album gross sales. Hip Hop By the Numbers launched the projected first week gross sales for Higher Me Than You, and they aren’t good. The truth is, they’ll mark the lowest-selling first week of Massive Sean’s whole profession.

Massive Sean’s newest album is projected to promote lower than 24K in its first week. Statistically, these numbers will put him exterior of the highest 20 on the Billboard 200 charts. Nonetheless excessive, proper? Nicely, not for Massive Sean. Regardless of not being thought of “Massive Three” caliber, Sean has been a gentle business power all through his whole profession. His first 4 albums all topped the hip hop charts, and his third album, Darkish Sky Paradise (2015), managed to prime the Billboard 200. Up to now, none of Sean’s studio albums have charted decrease than three. Higher Me Than You will likely be fortunate to crack 20.

There are, in fact, plenty of variables at play right here. Massive Sean hasn’t launched an album in 4 years. Mentioned album, Detroit 2, was not the business success that its predecessors have been. It was ultimately licensed Gold, nevertheless it lacked successful single. Higher Me Than You has the identical drawback with much more distance from Sean’s final hit. Not one of the three lead singles from the album charted on Billboard. Massive Sean clearly had extra of an album assertion in thoughts, nevertheless it nonetheless stands to purpose {that a} viral hit would have performed so much to spice up his gross sales.

It is also value noting that rap albums have constantly underperformed in 2024. Until your title is Travis Scott, you might be struggling to promote data. Mustard approach underperformed when he put out Religion of a Mustard Seed in July. He bought solely 18K copies, regardless of having a stellar roster of visitor stars and the after glow of a Kendrick Lamar-assisted primary. Mustard’s accomplice in crime, YG, fared even worse. Simply Re’d Up 3 bought solely 8K first week, which is massively down from the rapper typical Billboard numbers. It is a tough patch that the style hopefully will get out of.