At this level, all people is aware of that Kendrick Lamar and Dave Free collectively are a inventive pressure to reckon with. Be it music video route, model constructing, and even efficiency curation — the pgLang identify will get heads turning.

Now, they’ve completed it but once more. This time, it’s a full fledged inventive enterprise referred to as Challenge 3, which is an entity created to supply inventive route, content material creation, manufacturing providers, model design and technique.

This is available in following the acquisition of a inventive home referred to as Frosty, which has had a longterm affiliation with pgLang. Now, revamped in alliance with the pgLang imaginative and prescient, Challenge 3 will goal to create lasting model languages and identities for corporations. However why the identify Challenge 3?

Nicely, that could be a reference to the three half construction to any good story: a starting, a center and an finish. Therefore, Challenge 3. Take a look at the visuals that accompany the announcement beneath!