A complete music launch technique can ship you scrambling in a number of instructions to hold out all of the features of your marketing campaign, from advertisements to electronic mail sends to social posts and extra. 

Present.Co simplifies that course of by offering a robust suite of instruments that empower you to run efficient advertising campaigns. And when you’re a CD Child member, you’ll obtain full entry without spending a dime. 

What can I do with Present.Co?

From a single hub you may:

• Launch a Spotify pre-save marketing campaign
• Run advertisements on Rolling Stone, Pitchfork, and extra
• Drive streams and video views
• Attain new listeners with Spotify audio advertisements
• Premiere a YouTube video
• Develop your social following
• Construct your electronic mail checklist
• Reward your followers

CD Child artists can register by means of their dashboards and run a number of campaigns without delay.

On this weblog, we’ll stroll you thru three important forms of Present.Co campaigns you should use to help your upcoming launch.

How you can launch a Spotify pre-save marketing campaign

Why it issues: Pre-saves aid you construct hype earlier than launch day, enhance your first-week numbers, and sign to Spotify that your monitor deserves algorithmic programming.

Steps to set it up:

1. In your Present.Co dashboard, choose Spotify Pre-Save.
2. Enter your Spotify URI and launch date. (Observe, this isn’t your Spotify URL. A URI is a Uniform Useful resource Identifier used to find your artist profile, releases, and tracks throughout the platform).
3. Add your cowl artwork (or use a press picture in case your paintings has textual content).
   
4. Customise the expertise:
   
   • Allow auto-follows and electronic mail assortment so non-Spotify followers can be part of your checklist.
     
   • Add a thank-you message or redirect to bonus content material (like a personal video or contest).
5. Select textual content coloration, set regional concentrating on, and (non-compulsory) add Google Analytics or a Fb Pixel.
6. Preview your touchdown web page, then hit Launch.
7. When you’ve launched your pre-save marketing campaign, you may analyze visitors by means of the Present.Co dashboard.

Professional Tip: Set this up not less than 3 weeks earlier than launch day so you’ve gotten sufficient time to market it.

How you can run Spotify advertisements

Why it issues: Adverts expose your music to new listeners, and with exact concentrating on, you may be sure you’re reaching the proper followers.

Steps to set it up:

1. Create a brand new Audio Marketing campaign in your Present.Co dashboard.
2. Add your marketing campaign particulars:
   • Inside identify and tags
   • Begin and finish dates (schedule not less than 3 days out for approval)
   • Your funds and goal area/style
3. Add your advert property:
   • Voiceover script (30 seconds, with a transparent name to motion
   • Backing monitor (use your personal music!)
     Picture (640×640, below 500KB, branded along with your artist identify)
4. Preview your advert to verify stability (voiceover have to be 20db over music).
5. Affirm and submit for approval.

Professional Tip: Adverts and not using a voiceover + CTA shall be rejected. Make your message easy and direct: “Stream my new single now!”

How you can create interactive music or video advertisements

Why it issues: Interactive advertisements offer you placements on high-profile websites like Pitchfork and Rolling Stone whereas monitoring streams as if a customer had been visiting your precise streaming platform profile.

Steps to set it up:

1. In your Present.Co dashboard, select Interactive Advert.
2. Decide your media supply: Spotify, YouTube, Apple Music, or SoundCloud.
3. Enter your monitor URI or video hyperlink.
4. Set your artistic:
   
   • Vacation spot URL (greatest to hyperlink on to your monitor, playlist, or album)
     
   • Background picture or coloration
     
   • Header textual content (music description or CTA)
5. Configure your marketing campaign:
   
   • Title, tags, dates, and regional targets
   • Select your placement tier:
     
     • Discovery: widest attain, decrease price
       
     • Focused: balanced visitors + CPM
       
     • Premium: prime websites (funds $150+)
       
6. Preview, enter fee, and publish.

Professional Tip: Use Premium placements while you’re selling a serious launch or music video — the credibility enhance is price it.

Conclusion

Present.Co offers CD Child artists a whole advertising toolkit that makes skilled campaigns accessible with out the educational curve of conventional advert platforms.

• Pre-saves construct release-day momentum.
  
• Spotify audio advertisements put your music in new ears.
  
• Interactive advertisements develop your visibility on main music websites.
  

Begin small, take a look at one marketing campaign, and see what drives probably the most traction to your music. Then double down on the methods that resonate along with your followers.