On Tuesday (April 29), DJ Khaled and Affect Media Companions introduced a partnership the place the group has invested within the rights to his music catalog, which incorporates his publishing. The deal additionally features a new enterprise the place DJ Khaled and Affect Media Companions will produce new and unique content material in movie and tv. The information comes because the Grammy Award winner is ready to launch his 14th album, which can add to the wealth of music that the enterprise will draw for business alternatives utilizing his title, picture and likeness.

It’s one other milestone for Affect Media Group, which was based in 2019 to deal with songs and artists which have the capability for lasting influence on standard tradition. In January, the group (backed by Warner Music Group and BlackRock) secured $360 million in debt financing. They’ve additionally launched an unbiased music label, Slang, which signed Will Smith final 12 months. Their newest fund has signed greater than 30 music-rights investments, together with these of Enrique Iglesias, Blake Shelton, and Jessie Reyez.

“I’m proud that my legacy will proceed to resonate and join with audiences all over the world with this partnership via Affect Media,” DJ Khaled stated within the press launch issued on Tuesday. “These iconic recordings I’ve created will proceed to be curated in probably the most optimum method to influence tradition with practically twenty years of music. As well as, I’m excited for the world to see and expertise the movie and tv initiatives Affect and We The Greatest are growing and producing collectively. This subsequent section of my profession shall be crammed with ground-breaking cultural influence, and I look ahead to being on the forefront in all classes.”

“Affect Media was based on the precept that music can transfer tradition, and few entertainers embody this greater than DJ Khaled,” Lylette Pizarro, Affect Media Founder and Co-Managing Accomplice stated within the assertion. “Our three way partnership NIL deal, and prolonged catalog partnership is an alliance that may create boundless alternatives for this inventive genius, and also will additional set up that DJ Khaled is a uncommon expertise whose skills prolong far past the normal confines of music.”